:root {
  --brand: #e72e6c;
  --brand-deep: #b4164e;
  --brand-hot: #ff4d8d;
  --brand-mist: #fff0f5;
  --ink: #1a0b12;
  --ink-soft: #4a2a36;
  --line: rgba(36, 16, 24, 0.1);
  --glass: rgba(255, 255, 255, 0.55);
  --glass-strong: rgba(255, 255, 255, 0.72);
  --glass-edge: rgba(255, 255, 255, 0.65);
  --max: 1120px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --font-display: "Syne", "Avenir Next", sans-serif;
  --font-body: "Outfit", "Avenir Next", sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: #fff8fa;
  font-family: var(--font-body);
  font-size: 1.05rem;
  line-height: 1.55;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
}

.promo-noise {
  pointer-events: none;
  position: fixed;
  inset: 0;
  z-index: 0;
  opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

.promo-shell {
  position: relative;
  z-index: 1;
}

/* —— Nav —— */
.promo-nav {
  position: sticky;
  top: 0;
  z-index: 40;
  padding: 14px 20px;
}

.promo-nav-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 10px 14px 10px 12px;
  border-radius: 18px;
  background: var(--glass);
  border: 1px solid var(--glass-edge);
  backdrop-filter: blur(18px) saturate(1.35);
  -webkit-backdrop-filter: blur(18px) saturate(1.35);
  box-shadow: 0 10px 30px rgba(180, 22, 78, 0.06);
}

.promo-brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.03em;
  font-size: 1.05rem;
}

.promo-brand img {
  width: 36px;
  height: 36px;
  border-radius: 11px;
}

.promo-nav-links {
  display: flex;
  align-items: center;
  gap: 8px;
}

.promo-nav-links a {
  color: var(--ink-soft);
  font-weight: 600;
  font-size: 0.92rem;
  padding: 8px 12px;
  border-radius: 12px;
  transition: color 0.25s var(--ease), background 0.25s var(--ease);
}

.promo-nav-links a:hover {
  color: var(--brand);
  background: rgba(231, 46, 108, 0.08);
}

.promo-nav-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 42px;
  padding: 0 16px;
  border-radius: 14px;
  background: var(--brand);
  color: #fff !important;
  font-weight: 700;
  font-size: 0.92rem;
  transition: transform 0.25s var(--ease), background 0.25s var(--ease);
}

.promo-nav-cta:hover {
  background: var(--brand-deep);
  transform: translateY(-1px);
}

/* —— Buttons —— */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  min-height: 52px;
  padding: 0 22px;
  border-radius: 16px;
  border: 0;
  font-weight: 700;
  cursor: pointer;
  transition: transform 0.28s var(--ease), background 0.28s var(--ease),
    color 0.28s var(--ease), border-color 0.28s var(--ease);
}

.btn:hover {
  transform: translateY(-2px);
}

.btn-primary {
  background: var(--brand);
  color: #fff;
  box-shadow: 0 16px 36px rgba(231, 46, 108, 0.28);
}

.btn-primary:hover {
  background: var(--brand-deep);
}

.btn-ghost {
  background: rgba(255, 255, 255, 0.55);
  border: 1px solid rgba(231, 46, 108, 0.18);
  color: var(--ink);
  backdrop-filter: blur(12px);
}

.btn-ghost:hover {
  border-color: rgba(231, 46, 108, 0.4);
  color: var(--brand-deep);
}

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

/* —— Hero —— */
.hero {
  position: relative;
  min-height: min(100svh, 920px);
  display: grid;
  align-items: end;
  padding: 28px 20px 48px;
  overflow: hidden;
}

.hero-canvas {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 80% 60% at 75% 20%, rgba(255, 77, 141, 0.35), transparent 60%),
    radial-gradient(ellipse 55% 50% at 10% 80%, rgba(231, 46, 108, 0.18), transparent 55%),
    linear-gradient(165deg, #fff7fa 0%, #ffe4ee 42%, #ffd0e2 100%);
}

.hero-canvas::after {
  content: "";
  position: absolute;
  inset: auto -10% -20% 35%;
  height: 70%;
  background:
    radial-gradient(circle at 40% 30%, rgba(255, 255, 255, 0.55), transparent 45%),
    radial-gradient(circle at 70% 60%, rgba(180, 22, 78, 0.2), transparent 50%);
  filter: blur(8px);
  animation: drift 14s ease-in-out infinite alternate;
}

@keyframes drift {
  from {
    transform: translate3d(0, 0, 0) scale(1);
  }
  to {
    transform: translate3d(-4%, 3%, 0) scale(1.06);
  }
}

.hero-layout {
  position: relative;
  z-index: 2;
  width: min(100%, var(--max));
  margin: 0 auto;
  display: grid;
  gap: 36px;
  align-items: end;
}

.hero-copy {
  max-width: 34rem;
}

.hero-brandmark {
  margin: 0 0 18px;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(3.4rem, 11vw, 6.4rem);
  line-height: 0.9;
  letter-spacing: -0.06em;
  color: var(--brand);
  text-wrap: balance;
  opacity: 0;
  transform: translateY(28px);
  animation: rise 0.9s var(--ease) 0.1s forwards;
}

.hero-title {
  margin: 0 0 14px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.55rem, 3.6vw, 2.35rem);
  line-height: 1.12;
  letter-spacing: -0.035em;
  color: var(--ink);
  text-wrap: balance;
  opacity: 0;
  transform: translateY(22px);
  animation: rise 0.9s var(--ease) 0.22s forwards;
}

.hero-lead {
  margin: 0 0 26px;
  max-width: 30rem;
  color: var(--ink-soft);
  font-size: 1.08rem;
  opacity: 0;
  transform: translateY(18px);
  animation: rise 0.9s var(--ease) 0.34s forwards;
}

.hero-actions {
  opacity: 0;
  transform: translateY(16px);
  animation: rise 0.9s var(--ease) 0.46s forwards;
}

@keyframes rise {
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.hero-stage {
  position: relative;
  justify-self: end;
  width: min(100%, 420px);
  opacity: 0;
  transform: translateY(40px) scale(0.96);
  animation: stageIn 1.1s var(--ease) 0.3s forwards;
}

@keyframes stageIn {
  to {
    opacity: 1;
    transform: translateY(0) scale(1);
  }
}

.phone-glass {
  position: relative;
  border-radius: 36px;
  padding: 12px;
  background: linear-gradient(
    145deg,
    rgba(255, 255, 255, 0.72),
    rgba(255, 255, 255, 0.28)
  );
  border: 1px solid rgba(255, 255, 255, 0.7);
  backdrop-filter: blur(22px) saturate(1.4);
  -webkit-backdrop-filter: blur(22px) saturate(1.4);
  box-shadow: 0 28px 60px rgba(180, 22, 78, 0.16);
  transform: perspective(900px) rotateY(-8deg) rotateX(4deg);
  transition: transform 0.5s var(--ease);
}

.phone-glass:hover {
  transform: perspective(900px) rotateY(-2deg) rotateX(1deg) translateY(-6px);
}

.phone-bezel {
  border-radius: 28px;
  overflow: hidden;
  background: #fff;
  min-height: 520px;
  display: grid;
  grid-template-rows: auto 1fr auto;
}

.phone-status {
  display: flex;
  justify-content: space-between;
  padding: 16px 18px 8px;
  font-size: 0.78rem;
  font-weight: 700;
  color: var(--ink-soft);
}

.phone-body {
  padding: 8px 16px 16px;
}

.phone-search {
  margin-bottom: 14px;
  padding: 12px 14px;
  border-radius: 14px;
  background: var(--brand-mist);
  color: var(--ink-soft);
  font-size: 0.88rem;
  font-weight: 600;
}

.store-row {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: 12px;
  padding: 12px;
  margin-bottom: 10px;
  border-radius: 16px;
  background: #fff;
  border: 1px solid rgba(231, 46, 108, 0.08);
  box-shadow: 0 8px 18px rgba(36, 16, 24, 0.04);
  transform: translateX(0);
  animation: slideCard 0.8s var(--ease) both;
}

.store-row:nth-child(2) {
  animation-delay: 0.55s;
}
.store-row:nth-child(3) {
  animation-delay: 0.7s;
}
.store-row:nth-child(4) {
  animation-delay: 0.85s;
}

@keyframes slideCard {
  from {
    opacity: 0;
    transform: translateX(18px);
  }
  to {
    opacity: 1;
    transform: translateX(0);
  }
}

.store-mark {
  width: 48px;
  height: 48px;
  border-radius: 14px;
  display: grid;
  place-items: center;
  font-family: var(--font-display);
  font-weight: 800;
  color: #fff;
  background: linear-gradient(140deg, var(--brand-hot), var(--brand-deep));
}

.store-row h3 {
  margin: 0 0 2px;
  font-size: 0.98rem;
  letter-spacing: -0.02em;
}

.store-row p {
  margin: 0;
  font-size: 0.82rem;
  color: var(--ink-soft);
}

.phone-dock {
  margin: 0 14px 14px;
  padding: 10px;
  border-radius: 18px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 6px;
  background: rgba(255, 240, 245, 0.9);
  border: 1px solid rgba(231, 46, 108, 0.1);
}

.phone-dock span {
  text-align: center;
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--ink-soft);
  padding: 8px 4px;
  border-radius: 12px;
}

.phone-dock span.is-active {
  background: #fff;
  color: var(--brand);
}

/* —— Sections —— */
.section {
  position: relative;
  padding: 88px 20px;
}

.section-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.section-kicker {
  margin: 0 0 10px;
  font-weight: 700;
  font-size: 0.86rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand);
}

.section-title {
  margin: 0 0 14px;
  max-width: 18ch;
  font-family: var(--font-display);
  font-size: clamp(2rem, 4.5vw, 3.2rem);
  line-height: 1.05;
  letter-spacing: -0.045em;
  text-wrap: balance;
}

.section-copy {
  margin: 0;
  max-width: 36rem;
  color: var(--ink-soft);
  font-size: 1.08rem;
}

.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}

.reveal.is-in {
  opacity: 1;
  transform: translateY(0);
}

/* Problem */
.problem {
  background:
    linear-gradient(180deg, #fff8fa 0%, #ffffff 100%);
}

.pain-list {
  margin: 36px 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 14px;
}

.pain-list li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 14px;
  align-items: start;
  padding: 18px 20px;
  border-radius: 18px;
  background: var(--glass-strong);
  border: 1px solid rgba(231, 46, 108, 0.1);
  backdrop-filter: blur(14px);
}

.pain-list strong {
  display: block;
  margin-bottom: 4px;
  font-family: var(--font-display);
  letter-spacing: -0.02em;
}

.pain-list p {
  margin: 0;
  color: var(--ink-soft);
  font-size: 0.98rem;
}

.pain-index {
  width: 34px;
  height: 34px;
  border-radius: 11px;
  display: grid;
  place-items: center;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 0.85rem;
  color: var(--brand);
  background: var(--brand-mist);
}

/* Pitch */
.pitch {
  background:
    radial-gradient(ellipse 60% 50% at 100% 0%, rgba(255, 77, 141, 0.14), transparent 55%),
    #fff;
}

.pitch-grid {
  margin-top: 40px;
  display: grid;
  gap: 16px;
}

@media (min-width: 820px) {
  .hero-layout {
    grid-template-columns: 1.05fr 0.95fr;
  }

  .pitch-grid {
    grid-template-columns: repeat(3, 1fr);
  }

  .split {
    grid-template-columns: 1fr 1fr;
  }
}

.pitch-item {
  padding: 24px;
  border-radius: 22px;
  background: linear-gradient(
    160deg,
    rgba(255, 255, 255, 0.9),
    rgba(255, 240, 245, 0.75)
  );
  border: 1px solid rgba(231, 46, 108, 0.12);
  backdrop-filter: blur(12px);
  transition: transform 0.35s var(--ease), border-color 0.35s var(--ease);
}

.pitch-item:hover {
  transform: translateY(-4px);
  border-color: rgba(231, 46, 108, 0.28);
}

.pitch-item h3 {
  margin: 0 0 8px;
  font-family: var(--font-display);
  font-size: 1.25rem;
  letter-spacing: -0.03em;
}

.pitch-item p {
  margin: 0;
  color: var(--ink-soft);
}

/* Split audiences */
.split-section {
  background: #1a0b12;
  color: #fff;
  overflow: hidden;
}

.split-section .section-kicker {
  color: #ff8fb8;
}

.split-section .section-copy {
  color: rgba(255, 255, 255, 0.72);
}

.split {
  margin-top: 40px;
  display: grid;
  gap: 18px;
}

.split-panel {
  position: relative;
  padding: 28px;
  border-radius: 24px;
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.12);
  backdrop-filter: blur(18px);
  overflow: hidden;
}

.split-panel::before {
  content: "";
  position: absolute;
  inset: auto -20% -40% 40%;
  height: 70%;
  background: radial-gradient(circle, rgba(231, 46, 108, 0.45), transparent 60%);
  pointer-events: none;
}

.split-panel h3 {
  position: relative;
  margin: 0 0 10px;
  font-family: var(--font-display);
  font-size: 1.7rem;
  letter-spacing: -0.04em;
}

.split-panel p {
  position: relative;
  margin: 0 0 18px;
  color: rgba(255, 255, 255, 0.72);
}

.split-panel ul {
  position: relative;
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 10px;
}

.split-panel li {
  padding-left: 18px;
  position: relative;
  color: rgba(255, 255, 255, 0.88);
  font-weight: 500;
}

.split-panel li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--brand-hot);
}

/* Principle band */
.principle {
  padding: 100px 20px;
  background:
    linear-gradient(120deg, rgba(231, 46, 108, 0.08), transparent 40%),
    linear-gradient(180deg, #fff, var(--brand-mist));
  text-align: center;
}

.principle-quote {
  margin: 0 auto 18px;
  max-width: 16ch;
  font-family: var(--font-display);
  font-size: clamp(2.2rem, 6vw, 4rem);
  line-height: 1.05;
  letter-spacing: -0.05em;
  color: var(--brand);
  text-wrap: balance;
}

.principle-note {
  margin: 0 auto;
  max-width: 34rem;
  color: var(--ink-soft);
  font-size: 1.1rem;
}

/* Closing CTA */
.close {
  padding: 96px 20px 72px;
  background: #fff;
}

.close-panel {
  max-width: var(--max);
  margin: 0 auto;
  padding: 42px 28px;
  border-radius: 28px;
  background:
    radial-gradient(ellipse 70% 80% at 90% 20%, rgba(255, 77, 141, 0.25), transparent 55%),
    linear-gradient(145deg, #fff, #ffe8f1);
  border: 1px solid rgba(231, 46, 108, 0.14);
  display: grid;
  gap: 22px;
}

.close-panel h2 {
  margin: 0;
  max-width: 14ch;
  font-family: var(--font-display);
  font-size: clamp(2rem, 4.5vw, 3rem);
  letter-spacing: -0.045em;
  line-height: 1.05;
}

.close-panel p {
  margin: 0;
  max-width: 34rem;
  color: var(--ink-soft);
}

.store-row-links {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.store-chip {
  display: inline-flex;
  flex-direction: column;
  justify-content: center;
  min-width: 150px;
  min-height: 56px;
  padding: 8px 16px;
  border-radius: 14px;
  background: #111;
  color: #fff;
  line-height: 1.15;
}

.store-chip small {
  font-size: 0.7rem;
  opacity: 0.7;
  font-weight: 500;
}

.store-chip strong {
  font-size: 0.95rem;
}

.store-chip.is-soon {
  background: rgba(36, 16, 24, 0.08);
  color: var(--ink-soft);
}

/* Footer */
.promo-footer {
  padding: 36px 20px 48px;
  border-top: 1px solid var(--line);
  background: #fff8fa;
}

.promo-footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  gap: 24px;
}

@media (min-width: 720px) {
  .promo-footer-inner {
    grid-template-columns: 1.4fr 1fr 1fr;
  }

  .close-panel {
    grid-template-columns: 1.3fr auto;
    align-items: end;
    padding: 48px 40px;
  }
}

.promo-footer h3 {
  margin: 0 0 10px;
  font-family: var(--font-display);
  font-size: 1rem;
  letter-spacing: -0.02em;
}

.promo-footer p,
.promo-footer a {
  color: var(--ink-soft);
  font-size: 0.95rem;
}

.promo-footer ul {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 8px;
}

.promo-footer a:hover {
  color: var(--brand);
}

.promo-legal {
  max-width: var(--max);
  margin: 28px auto 0;
  color: rgba(74, 42, 54, 0.65);
  font-size: 0.85rem;
}

/* Reduced motion */
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .hero-brandmark,
  .hero-title,
  .hero-lead,
  .hero-actions,
  .hero-stage,
  .store-row,
  .hero-canvas::after {
    animation: none !important;
    opacity: 1 !important;
    transform: none !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }
}

@media (max-width: 820px) {
  .promo-nav-links a:not(.promo-nav-cta) {
    display: none;
  }

  .phone-glass {
    transform: none;
    margin: 0 auto;
  }

  .hero {
    min-height: auto;
    padding-top: 18px;
  }
}